In this section, you will learn the fundamentals of product management, including what product management entails, the role of a product manager, and the skills required to succeed in this field. By the end of this section, you will have a solid understanding of the product management landscape. You will also be assigned a task that will help you apply your knowledge and build a portfolio that you can showcase by the end of the course.

• What is Product Management?
• Who is a Product Manager?
• Understanding "What is a Product?"
• Identifying Problems as a Product Manager
• The Role of a Product Manager
• Defining the Product Vision
• Differences Between Product Manager, Project Manager, and Program Manager
• Why Companies Need a Product Manager
• Collaboration: Who Will You Work With?
• Hard & Soft Skills of a PM
• Types of Companies and PM Roles
• How to Envision Your Role as a PM
• A Day in the Life of a PM
• Quiz
• Task

This section dives into the Product Development Lifecycle, from writing a Product Requirement Document (PRD) to understanding product-market fit. You’ll explore each stage of the product lifecycle, gain insights into key product development processes (ideation, delivery, market adoption), and understand how to prioritize using frameworks like MoSCoW, Agile, and Scrum. Real-world examples will be provided to help you grasp each concept. By completing the assigned tasks, you’ll further solidify your understanding and contribute to your portfolio.

• Writing a PRD
• Steps to Creating a PRD
• What is a Product Life Cycle
• Stages of Product Life Cycle
• Real-World Product Lifecycle Examples
• Task
• What is a Product Market Fit
• Scenario Where a Product Achieves Product-Market Fit (PMF)
• Strategies to Achieve Product Market Fit
• Key Criteria of Product-Market Fit
• How to Identify Lack of Product-Market Fit
• Product Management Processes:
• 1. Ideation (IDEA, VALIDATE, PLAN)
• 2. Delivery (DESIGN, DEVELOP, TEST)
• 3. Market Adoption (FIND MARKET, SUSTAIN SATURATION, STAY, REWORK, DECLINE)
• Prioritization Frameworks:
• - MoSCoW, Agile, Scrum, and Kanban
• - Kano Model, RICE (Explained with Real-Life Examples)
• Quiz
• Task

This section focuses on user research and understanding user needs. You will learn how to conduct interviews, create survey forms, and analyze results to inform your product decisions. You will also explore market validation, assumption mapping, and usability testing. A task will be assigned to help you put these skills into practice.

• Introduction to Users and Needs
• Generating Ideas as a PM
• Understanding Customers vs. Users
• Interviews: Types of Interviews
• How to Find Interviewers
• How to Get Them to Respond
• How to Write the Right Email
• How to Interpret Feedback
• Other Ways of Conducting Interviews
• Good/Bad Questions
• Using Survey Forms
• Tools to Create Survey Forms
• Analyzing Results
• Market Validation
• Assumption Mapping
• Steps to Assumption Mapping
• Market Validation and Market Research
• Validating Market Demand
• Market Research Breakdown
• Usability Testing and A/B Testing
• Who is a User?
• Steps to Conduct Usability Testing
• A/B Testing
• Using Data Analytics to Observe and Interpret User Behavior
• Quiz
• Task

In this section, you will learn about Your Customers, product development, including user segmentation, user personas, and market research. You will understand how to identify your target audience, create user personas, and conduct market research to inform your product decisions. A task will be assigned to help you apply these concepts.

• What is User Segmentation?
• Types of User Segmentation
• Identifying Casual, Core, and Power Users
• User Persona
• Steps to Creating User Personas
• Conducting Market Research and Sizing the Market
• Understanding Competitors and Market Analysis
• Finding Competitors as a Product Manager
• Feature Table

This section covers designing and running experiments, including building a Minimum Viable Product (MVP), identifying and validating assumptions, and evaluating results. You will learn how to use MVP techniques to test your product ideas and iterate on your design. A task will be assigned to help you practice these skills.

• MVP (Minimum Viable Product): What is an MVP?
• Real-Life Example
• Seven Steps to Building an MVP
• Identifying and Validating Assumptions
• Identifying Assumptions for MoniePoint
• Hypothesis
• How to Set Up a Hypothesis
• MVP Techniques: Emails, Shadow Buttons, 404 Pages, and "Coming Soon" Pages
• Evaluating the Results of MVP Experiments

In this section, you will learn about product design principles, including what makes a good design, sketching, and creating wireframes. You will discover tools for wireframing and prototyping and understand how to apply design principles to your product. A task will be assigned to help you practice your design skills.

• What is Product Design?
• What Makes a Good Design
• Sketching and Creating Wireframes
• Tools for Wireframes and Prototypes
• Quiz
• Task

This section focuses on metrics for product managers, including defining and measuring success, choosing the right metrics, and understanding AARRR metrics (Pirate Metrics). You will learn how to use metrics to inform your product decisions and drive growth.

• Introduction to Metrics for Product Managers
• Exploring Feedback Loops
• How to Define and Measure Success
• Choosing the Right Metrics for Your Product Goals
• What Makes a Good Metric?
• Understanding AARRR Metrics (Pirate Metrics)

In this section, you will learn about building products, including epics, user stories, sprints, and product roadmaps. You will understand how to write acceptance criteria, prioritize backlogs, and create product roadmaps. A task will be assigned to help you practice these skills.

• Introduction to Epics, User Stories, and Sprints
• Writing Acceptance Criteria and Prioritizing Backlogs
• Creating Product Roadmaps and Using the Right Tools
• Quiz
• Task

This section covers collaboration and stakeholder management, including communication skills, working with engineers and executives, and managing stakeholders. You will learn how to effectively collaborate with your team and stakeholders to drive product success.

• Communication Skills for PMs
• Working with Engineers/Developers/Programmers
• Working Effectively with Executives and Other Stakeholders